Watch the Runway at AmericasMart in August Atlanta Apparel® is THE Place for Prom, Pageant and Social Occasion Fashion

ATLANTA – August 3, 2012 - AmericasMart Atlanta is THE place to discover the latest and greatest in Prom, Pageant and Social Occasion and have a first look at Spring 2013 during Atlanta Apparel®, August 9-13, 2012. Big runway shows on Thursday and Friday night will uncover the upcoming trends in fashion including styles by Milano Formals and Kiss Kiss Formals. Daily Strut runway shows will feature the designs of Esley, RYU and many more.
The fashion runway is always the centerpiece of Atlanta Apparel with new looks featured at least twice per day. Among those scheduled to showcase their styles: Esley, scheduled for Friday, August 10, at 3 p.m. and RYU, scheduled for Thursday, August 9 at 3 p.m. during the Daily Strut runway shows in the Floor 2 Atrium.


The ever-popular Thursday night Haute for Prom Fashion Show always draws raves as a first look at upcoming prom, pageant and social occasion collections. Look for mermaid and goddess cuts, sleek minimal elegance, hi-lo hemlines, lace overlays, shoulder detail, ombre shading and, of course, beading, sequins and ruffles. The Haute for Prom Fashion Show is sponsored by Milano Formals and Kiss Kiss Formals.

The Friday night Style Runway Fashion Show promises to be a blow-out of spring style, themed to invoke style worthy of Marie Antoinette. It will be juried and styled by internationally famous designers David Goodrowe and Tim Hobby. They personally select the fashions, the models, the music and the lighting to create a visually sensual fashion trend experience using selected holiday/resort and cocktail ready-to-wear pieces from a wide range of Atlanta Apparel Market temporaries and permanent.

As an ever-growing, fashion-forward Market center, a brand new element for August spotlights fresh talent in The Emerging Designer Showcase on Floor 2. Lines from the emerging designers will be spotlighted in the Daily Strut on Friday, August 10 at noon. Learn more about each of the emerging designers online at http://www.americasmart.com/apparel/august-market-info/meet-the-emerging-designers.

Selection, innovation and celebration are at the center of the apparel world.  Atlanta knows how to educate and entertain to create a fast-paced, fulfilling and fun market experience unmatched by any other. Here are some of the many seminars and events scheduled for August Atlanta Apparel:

 

Thursday, August 9

8 a.m.

Corsages and Cappuccino

Grab free cappuccino on Floor 12 to begin your day shopping for special occasion product.

Floor 12

 

9 a.m.

Java Time

Enjoy complimentary coffee in Premiere to kick start your morning.

Floor 2

 

Noon

Daily Strut featuring Contemporary Trends

Floor 2

 

1:30 p.m.

Creating Eye-Catching Displays

Presented by Frederick Morelli of fab’rik boutique

Join Morelli for part three of his merchandising series, as he shares his secrets to encouraging your buyers to purchase those impulse products. You’ll learn how to place your products in an eye-catching spot that will surely hit the sale.

Floor 11

 

2 p.m.

Espresso Break!

Stop by Floor 2 to enjoy afternoon espresso while you shop PREMIERE.

Floor 2

3 p.m.

Beer and Wine Station

Looking for a tasty libation? Drop by our cash-bar station for a selection of your favorite beverages.

Floor 2

 

3 p.m.

Daily Strut featuring RYU

Floor 2

 

5:45 p.m.

Pre-Haute for Prom Party

Features Prom, Pageant, Special Occasion and Bridal

Head to the 2nd Floor Atrium for complimentary food and beverages before you see the debut of the latest prom and special occasion fashions on the runway.

Floor 2

 

6 p.m.

Offsite Atlanta Apparel Kick-Off Party

Join us at Alma Cocina for drink and appetizer specials after the close of market. This nearby restaurant is the perfect atmosphere for retailer-buyer networking and a fun place to relax after a busy day.

Alma Cocina – 191 Peachtree Street NE, Atlanta, GA 30303

 

6:30 p.m.

Haute for Prom Fashion Show

Features Prom, Pageant, Special Occasion and Bridal

Sponsored by Milano Formals

See the latest in prom and special occasion in an exciting runway show.

Floor 2

 

Friday, August 10

8 a.m.

Corsages and Cappuccino

Grab free cappuccino on Floor 12 to begin your day shopping for special occasion product.

Floor 12

 

8-9 a.m.

PROM 2013 from TeenPROM & Seventeen Prom Presents: PROM STYLE WATCH 2013

Presented by Jane Fort, editor in chief, TeenPROM and Linda Korman, director of Prom Fashion Advertising for TeenPROM and Seventeen Prom.

A fashion forecast featuring the latest trends and who has them. Learn celebrity style influencers that can help you identify the looks teens will be seeking in 2013. Don’t miss this opportunity to hear their national retail program “THE DRESS SHOP”, incorporating three important marketing components for your business.

Floor 12

 

9 a.m.

Java Time

Enjoy complimentary coffee in PREMIERE to kick start your morning.

Floor 2

 

Noon

Daily Strut featuring Emerging Designers Showcase

Floor 2

 

12:30 p.m.

Prom Pink Polish Giveaway

Make your nails pop with “Prom Pink” Atlanta Apparel nail press on polish. Add this to your nails to create that final touch to make you stand out in a crowd.

Floor 2

 

1 p.m.

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Presented by Bridget Brennan, CEO of Female Factor and author of “Why She Buys”

Women are the engine of the global economy and buy nearly 80 percent of all consumer products in a lively presentation based on her acclaimed book (called "essential reading" by The Wall Street Journal), Brennan educates audiences on the fundamentals of gender psychology, and the global trends driving women's purchasing decisions. Book sale and signing to immediately follow.

Floor 2

 

2 p.m.

Espresso Break!

Stop by Floor 2 to enjoy afternoon espresso while you shop PREMIERE.

Floor 2

 

3 p.m.

Beer and Wine Station

Looking for a tasty libation? Drop by our cash-bar station for a selection of your favorite beverages.

Floor 2

 

3 p.m.

Slide into 9

Need an afternoon snack? Enjoy sliders and chips and browse for the latest trends in women’s apparel.

Floor 9

 

3 p.m.

Daily Strut featuring Esley

Floor 2

 

4 p.m.

Poppin’ Popcorn

You can’t run from the smell! Take a break from shopping for fine jewelry to grab a bag of popcorn and a free soda.

Floor 6

 

5 p.m.

The 12th Floor Gala

Celebrate the introduction of the new 12th floor, with more special occasion designs than ever! Enjoy live music, delicious food and cocktails while you shop the new floor.

Floor 12

 

5:45 p.m.

Pre-Style Runway Party

Sizzle in Atlanta while you enjoy complimentary food and beverages. This is the place to be before you see the hottest trends on the runway at the Style Runway Fashion Show!

Floor 2

 

6:30 p.m.

Style Runway Fashion Show

The Friday night Style Runway Fashion Show promises to be a blow-out of spring style, themed to invoke style worthy of Marie Antoinette. It will be juried and styled by internationally famous designers David Goodrowe and Tim Hobby. They personally select the fashions, the models, the music and the lighting to create a visually sensual fashion trend experience using selected holiday/resort and cocktail ready-to-wear pieces from a wide range of Atlanta Apparel Market temporaries and permanent.

Floor 2

 

Saturday, August 11

9 a.m.

Java Time

Enjoy complimentary coffee in PREMIERE to kick start your morning.

Floor 2

 

10 – 11 a.m.

Cause Related Marketing

Presented by T.J. Reid, former award-winning retailer and Editor of Fashion Advantage Magazine

Whether it's charity, church, or chamber – let T.J. help you plan cause-related events to benefit the deserving cause as well as your store. Learn how to show your customers you want to help and be a part of what matters to them. T.J. can explain fundraising that can also create new customers, while helping others. Her program will use successful programs such as Cure by Design and Have a Heart showing you how to select and support a cause in your area.

Floor 8

 

11 a.m.

Daily Strut featuring Children’s World

Floor 2

 

2 p.m.

Espresso Break!

Stop by Floor 2 to enjoy afternoon espresso while you shop PREMIERE.

Floor 2

 

2:30 p.m.

Prom Pink Polish Giveaway

Make your nails pop with “Prom Pink” Atlanta Apparel nail press on polish. Add this to your nails to create that final touch to make you stand out in a crowd.

Floor 8

 

3 p.m.

Accessory Grab Bag Giveaway

Open up a swag bag of the latest gems and jewels all found in the Atlanta Apparel temporaries. See some of the best in accessories then check out their booths on Floor 4 for even more glitz.

Floor 4, SE Quadrant

 

3 p.m.

Beer and Wine Station

Looking for a tasty libation? Drop by our cash-bar station for a selection of your favorite beverages.

Floor 2

 

3 p.m.

Daily Strut featuring PREMIERE and Young Contemporary

Floor 2

 

6 p.m.

Shop Late Till 8!

Join AmericasMart and the Floors 2 & 8 exhibitors for fall-inspired food, paired with complimentary drinks. You’ll find everything you need on Floors 2 & 8!

Floors 2 and 8

 

Sunday, August 12

9 a.m.

Java Time

Enjoy complimentary coffee in PREMIERE to kick start your morning.

Floor 2

 

1 p.m.

Daily Strut featuring Contemporary Trends

Floor 2

 

Atlanta Apparel Market – August 9-13 2012; VOW-New World of Bridal – September 20-22, 2012; Atlanta Apparel Market – October 11-15, 2012. For more information about Atlanta Apparel Market, visit www.AmericasMart.com/Apparel. Follow Atlanta Apparel at #AtlApparel.

About AmericasMart

AmericasMart Atlanta is the nation’s only global wholesale marketplace housing the world’s single-largest collection of home, gift, area rug and apparel merchandise. The largest of AmericasMart’s 14 annual Markets and shows, The Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market in January and July are the ignition switch for global retailing with buyers from every U.S. state and more than 90 countries discovering product in more than 1,400 showrooms and more than 2,500 temporary exhibiting companies. Located in downtown Atlanta, the AmericasMart complex contains more than seven million square feet of space. It’s a huge global stage on which manufacturers, designers and sales representatives unveil new lines, launch new designs and introduce new categories – all for the benefit of buyers seeking all that is fresh and first in the home, rug, gift and apparel arenas. For more information, please visitwww.AmericasMart.com. Follow AmericasMart at #ATLmart and Atlanta Apparel at #AtlApparel #ATLmart
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