Style Shines at AmericasMart in August

Atlanta Apparel is THE Place for Prom, Pageant and Social Occasion Fashion

ATLANTA - June 26, 2012 - The spotlight shines on Atlanta as everyone who is anyone in the world of Prom, Pageant and Social Occasion will be at Atlanta Apparel Market, August 9-13, 2012. The nation’s premier destination for social occasion is even bigger with an unprecedented 40,000-square foot expansion of Floor 12, anchored by four of the top names in the industry: Allure Bridals, Mori Lee, Maggie Sottero and Sherri Hill. 

In addition to the Social Occasion anchors, other showroom expansions include Faviana, Helen’s Heart, Xcite/Impression Bridal, La Femme, PC Mary’s, Alyce and Nina Canacci. Among the new showrooms opening in August are: Johnathan Kayne, Clarisse, Morrell Maxie and Sydney’s Closet. Both Floors 10 and 12 will feature a mix of prom, bridal, special occasion, homecoming and pageant bringing more glitz, glam and sparkle than ever before with the widest array of looks yet from almost 500 specialty lines.


The fashion runway is always the centerpiece of Atlanta Apparel Markets with new looks at least twice per day. Among those scheduled to showcase their styles: Esley, scheduled for Friday, August 10, at 3 p.m. and RYU, scheduled for Thursday at 3 p.m. during the Daily Strut events in the Floor 2 Atrium. The Friday night Style Runway Fashion Show promises to be a blow-out of spring style. And the phenomenally popular Thursday night Haute for Prom show always draws raves as a first look at upcoming prom, pageant and social occasion collections. Look for mermaid and goddess cuts, sleek minimal elegance, hi-lo hemlines, lace overlays, shoulder detail, ombre shading and of course, beading, sequins and ruffles. 

As an ever-growing, fashion forward Market center, a brand new element for August spotlights fresh talent in The Emerging Designer Showcase on Floor 2. A juried collection of some of the most promising names in apparel and accessories includes Charles Ottolini Designs, Vella Mode, Element47, Alicia Marie Designs and Janie G. Couture among others. It’s the perfect setting to find the new great designer and offer lines to your customers before they go mainstream.

With 8,000 extraordinary apparel and accessories lines all housed in some 600 permanent showrooms and 1,000 temporary exhibits, AmericasMart’s Apparel Markets continue as the markets of choice featuring PREMIERE contemporary women’s and men’s product;  Children’s World; Young Contemporary; Accessories; Jewelry and Shoes.

Selection, innovation and celebration are the center of the apparel world. And Atlanta knows how to educate and entertain to create a fast-paced, fulfilling and fun market experience unmatched by any other. Here are some of the many seminars and events scheduled for August Apparel:

Thursday, August 9
8 a.m.
Corsages and Cappuccino 
Grab free cappuccino on Floor 12 to begin your day shopping for special occasion product.
Floor 12

9 a.m.
Java Time
Enjoy complimentary coffee in Premiere to kick start your morning.
Floor 2

Noon
The Daily Strut featuring Contemporary Trends
Floor 2

1:30 p.m.
Securing the Short Sale
Presented by Frederick Morelli of fab’rik boutique
Join Morelli for part three of his merchandising series, as he shares his secrets to encouraging your buyers to purchase those impulse products. You’ll learn how to place your products in an eye-catching spot that will surely hit the sale. 
Floor 11

2 p.m.
Espresso Break!
Stop by Floor 2 to enjoy afternoon espresso while you shop PREMIERE.
Floor 2

3 p.m.
Beer and Wine Station
Looking for a tasty libation? Drop by our cash-bar station for a selection of your favorite beverages. 
Floor 2

3 p.m.
The Daily Strut featuring RYU
Floor 2

5:45 p.m.
Pre-Haute for Prom Party
Head to the Fashion Theater for complimentary food and beverages before you see the debut of the latest prom and special occasion fashions on the runway.
Floor 2

6 p.m.
Offsite Atlanta Apparel Kick-Off Party
Join us at Alma Cocina for drink and appetizer specials after the close of market. This nearby restaurant is the perfect atmosphere for retailer-buyer networking and a fun place to relax after a busy day.
Alma Cocina – 191 Peachtree Street NE, Atlanta, GA 30303

6:30 p.m.
Haute for Prom Fashion Show
See the latest in prom and special occasion in an exciting runway show.
Floor 2 Center Stage

Friday, August 10
8 a.m.
Corsages and Cappuccino 
Grab free cappuccino on Floor 12 to begin your day shopping for special occasion product.
Floor 12

8-9 a.m. 
PROM 2013 from TeenPROM & Seventeen Prom Presents: PROM STYLE WATCH 2013
Presented by Jane Fort, editor in chief, TeenPROM and Linda Korman, director of Prom Fashion Advertising for TeenPROM and Seventeen Prom.
Don’t miss this opportunity to hear their national retail program “THE DRESS SHOP”, incorporating three important marketing components for your business
Floor 12

9 a.m.
Java Time
Enjoy complimentary coffee in PREMIERE to kick start your morning.
Floor 2

Noon
Designer Showcase
Floor 2

1 p.m.
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers 
Presented by Bridget Brennan, CEO of Female Factor and author of “Why She Buys”
Women are the engine of the global economy and buy nearly 80 percent of all consumer products in a lively presentation based on her acclaimed book (called "essential reading" by The Wall Street Journal), Brennan educates audiences on the fundamentals of gender psychology, and the global trends driving women's purchasing decisions. Book sale and signing to immediately follow.
Floor 2, Center Stage

2 p.m.
Espresso Break!
Stop by Floor 2 to enjoy afternoon espresso while you shop PREMIERE.
Floor 2

2 p.m.
Prom Pink Polish Giveaway
Make your nails pop with “Prom Pink” Atlanta Apparel nail press on polish. Add this to your nails to create that final touch to make you stand out in a crowd.
Floor 8

3 p.m.
Beer and Wine Station
Looking for a tasty libation? Drop by our cash-bar station for a selection of your favorite beverages. 
Floor 2

3 p.m.
Slide into 9
Need an afternoon snack? Enjoy sliders and chips and browse for the latest trends in women’s apparel.
Floor 9

3 p.m.
The Daily Strut featuring Esley
Floor 2

4 p.m.
Poppin’ Popcorn
You can’t run from the smell! Take a break from shopping for fine jewelry to grab a bag of popcorn and a free soda.
Floor 6

5 p.m.
The 12th Floor Gala
Celebrate the introduction of the new 12th floor, with more special occasion designs than ever! Enjoy live music, delicious food and cocktails while you shop the new floor.  
Floor 12

5:45 p.m.
Pre-Style Runway Party
Sizzle in Atlanta while you enjoy complimentary food and beverages. This is the place to be before you see the hottest trends on the runway at the Style Runway Fashion Show!
Floor 2

6:30 p.m.
Style Runway Fashion Show
Floor 2, Center Stage

Saturday, August 11
9 a.m.
Java Time
Enjoy complimentary coffee in PREMIERE to kick start your morning.
Floor 2

11 a.m.
The Daily Strut featuring Children’s World
Floor 2

2 p.m.
Accessory Grab Bag Giveaway
Open up a swag bag of the latest gems and jewels all found in the Atlanta Apparel temporaries. See some of the best in accessories then check out their booths on Floor 4 for even more glitz. 
Floor 4, SE Quadrant

2 p.m.
Espresso Break!
Stop by Floor 2 to enjoy afternoon espresso while you shop PREMIERE.
Floor 2

2:30 p.m.
Prom Pink Polish Giveaway
Make your nails pop with “Prom Pink” Atlanta Apparel nail press on polish. Add this to your nails to create that final touch to make you stand out in a crowd.
Floor 8

3 p.m.
Beer and Wine Station
Looking for a tasty libation? Drop by our cash-bar station for a selection of your favorite beverages. 
Floor 2

3 p.m.
The Daily Strut featuring PREMIERE and Young Contemporary
Floor 2

6 p.m.
Shop Late Till 8!
Join AmericasMart and the Floor 8 exhibitors for fall-inspired food, paired with complimentary drinks. You’ll find everything you need on Floor 8!
Floor 8

Sunday, August 12
9 a.m.
Java Time
Enjoy complimentary coffee in PREMIERE to kick start your morning.
Floor 2

1 p.m.
The Daily Strut featuring Contemporary Trends
Floor 2

Atlanta Apparel Market – August 9-13 2012; VOW-New World of Bridal – September 20-22, 2012; Atlanta Apparel Market – October 11-15, 2012.  For more information about Atlanta Apparel Market, visit www.AmericasMart.com/Apparel.

About AmericasMart
AmericasMart Atlanta is the nation’s only global wholesale marketplace housing the world’s single-largest collection of home, gift, area rug and apparel merchandise.  The largest of AmericasMart’s 14 annual Markets and shows, The Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market in January and July are the ignition switch for global retailing with buyers from every U.S. state and more than 90 countries discovering product in more than 1,400 showrooms and more than 2,500 temporary exhibiting companies.  Located in downtown Atlanta, the AmericasMart complex contains more than seven million square feet of space.  It’s a huge global stage on which manufacturers, designers and sales representatives unveil new lines, launch new designs and introduce new categories – all for the benefit of buyers seeking all that is fresh and first in the home, rug, gift and apparel arenas.  For more information, please visitwww.AmericasMart.com.